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Crafting Your Small Business Elevator Pitch

You're starting a new business and it's the most exciting thing you've ever done. How do you convey your enthusiasm and make the best possible impression?

You need an elevator pitch, a concise, persuasive story that sums up your business in no more than a minute. The term elevator pitch comes from Hollywood, where producers would try to sell their blockbuster ideas to studio executives in the span of a short elevator ride. How to craft an effective sales pitch?

Step 1

First impression. It takes just a few seconds of meeting someone to make a first impression. Even before you utter a single syllable. Nonverbal cues are important, so be sure to dress and present yourself in a way that's consistent with your business.

Step 2

The right start. You have 15 seconds or less to grab a prospect’s attention. Use engaging language such as a clever twist on a familiar saying or an intriguing question. Steer away from industry jargon, and use references that everyone can understand.

Step 3

The middle. Simplify, take no more than 25 seconds. Present the key benefits: what is your product, what makes it unique, and what does it do for the customer. A photo or short video on your Windows device can help engage your prospect.

Step 4

The wrap up. End on a high note, 15-seconds maximum. Remember that the purpose of the elevator pitch is to interest your audience and leave them eager for more information.

Step 5

The finish. Leave a way for the prospect to get in touch with you. You can send your thank-you note and contact information from your mobile device using Office 365. And immediately track that interaction with Microsoft Dynamics CRM Online on your device.

Step 6

Next steps. You can't count on a prospect getting back in touch with you, no matter how good your pitch. But, you don't want to miss their call
when they do. Use Lync in Office 365 on your mobile device lets you conference in other members of the team to answer a prospect's questions.

*This article was provided by Microsoft Community Connections